Product: 2017 SHIFT 3LUE Label Racewear

All-new 3LUE Label racewear from SHIFT was debuted on January 7, 2017, at Anaheim’s Angel Stadium by Team Honda HRC rider – and the night’s Main Event winner – Ken Roczen.

SHIFT’s limited edition 3LUE Label has been designed to radically push the boundaries of performance and comfort while emerging as the world’s most advanced racewear. Four years of development and testing have culminated in unmatched benefits across weight, fit, durability and moisture management.

“The collaboration working with SHIFT to launch the new 3LUE Label has been truly exciting,” said Roczen. “There’s a really great cultural element to the brand that we’ve merged into a super-high performance jersey and pant that are truly next level products.”

There are only 300 3LUE Label kits available worldwide so make sure you head into your local Monza Imports dealer if you’re interested in grabbing one. 

For more information on SHIFT, Ken Roczen and the 3LUE Label collection, visit www.shiftmx.com, and make sure you follow @shiftmx and @motoxlab on Instagram.